Hey there, I'm Alex 👋
Hey there, I'm Alex 👋

Hey there, I'm Alex 👋

I help SaaS companies and customers understand each other 🤝

  • Marketing software products that improve users' working lives and change the way companies are built is my profession and my passion ❤️
  • At Catalant Technologies, I helped build a product marketing team from the ground up and introduced a brand new B2B SaaS category to the Fortune 500 📣
  • At Dorm Room Fund, I led a nine-person team of marketers, engineers, and designers to revamp the fund's brand identity and boost investment pitch applications by 42% 📈
  • At OpenView Venture Partners, I analyzed data on over 1,300 of the world's leading B2B SaaS companies to find the best future investment verticals 👀
  • At the Tuck School of Business at Dartmouth, I've written two deep-dive books about the future of B2B product marketing and SaaS product strategy 📚

Selected Work

Sales & Marketing Collateral

Catalant Platform One-Pager: One platform to get from strategy to execution fasterCatalant Platform One-Pager: One platform to get from strategy to execution faster
Catalant Platform One-Pager: One platform to get from strategy to execution faster
Catalant Platform One-Pager: One platform to accelerate growthCatalant Platform One-Pager: One platform to accelerate growth
Catalant Platform One-Pager: One platform to accelerate growth
Catalant Platform One-Pager: One platform to innovate rapidlyCatalant Platform One-Pager: One platform to innovate rapidly
Catalant Platform One-Pager: One platform to innovate rapidly
Catalant Platform One-Pager: One platform to drive efficiencyCatalant Platform One-Pager: One platform to drive efficiency
Catalant Platform One-Pager: One platform to drive efficiency

Product Demos

Catalant Platform Demo VideoCatalant Platform Demo Video
Catalant Platform Demo Video

Ebooks & SaaS Industry Research

Forget Frameworks: Why B2B SaaS Needs Product EnginesForget Frameworks: Why B2B SaaS Needs Product Engines
Forget Frameworks: Why B2B SaaS Needs Product Engines
www.productengines.co
The PMM Field Guide: 11 Predictions for the Future of B2B Product MarketingThe PMM Field Guide: 11 Predictions for the Future of B2B Product Marketing
The PMM Field Guide: 11 Predictions for the Future of B2B Product Marketing
Launching March 2021
Slack's Demo DeconstructedSlack's Demo Deconstructed
Slack's Demo Deconstructed
productmarketingalliance.com

Landing Pages & Team Projects

Dorm Room FundDorm Room Fund
Dorm Room Fund
www.dormroomfund.com
Catalant Marketplace ServicesCatalant Marketplace Services
Catalant Marketplace Services
services.gocatalant.com
Unconventional Wisdom LivecastUnconventional Wisdom Livecast
Unconventional Wisdom Livecast
pages.gocatalant.com